Mentor. Lead.
Inspire.

Welcome to Chu Hospitality Company

Chu Hospitality Company (CHC) is continuously searching for and identifying emerging market trends

and key opportunities when developing its versatile consultancy services.

Many of these include full management services, business systems support, and asset development.

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tailor-made solutions

Chu Hospitality Company has an entrepreneurial approach & philosophy and applies it

to its client’s existing corporate principles.

The young and dynamic business development and management company identifies

and maximizes business opportunities specific to Vietnam and the South-East Asian region.

powering since 2013

Founded by Bien Nguyen, renowned restauranteur, business developer and entrepreneur

in Vietnam, CHC was established in since early 2013.

CHC manages a diverse portfolio of well-respected restaurants, cooking studio, lounges, bars and cafeteria in Vietnam

f&b concepts powered by CHC

Dedication | Expertise | Passion

Our goal is to create memorable dining experiences by sharing our passion for all cuisines, culture & history

with professional yet friendly service.

OUR MISSIONS

CHC manages a diverse portfolio of well-respected restaurants, cooking studio, lounges, bars and cafeterias in Vietnam.

TAILOR-MADE SOLUTIONS

Chu Hospitality Company has an entrepreneurial approach & philosophy and applies it to its client’s existing corporate principles.

Our dynamic business development and management company identifies and maximizes business opportunities

specific to Vietnam & the South-East Asian region.

Xu Restaurant Lounge

City Lounge Bar

& Contemporary Vietnamese Cuisine

75 Hai Ba Trung - District 1

Ho Chi Minh City - Vietnam

The Jetty

Come dine by the river in a unique

and lush setting

40 Lily , 36 Thao Dien , District 2

Ho Chi Minh City - Vietnam

Quince Saigon

Quince offers fine dining quality amidst a relaxed atmosphere that delivers the most aromatic dishes.

37bis Ky Con, P. Nguyen Thai Binh, District 1

Ho Chi Minh City - Vietnam

Quince Bangkok

Quince offers fine dining amidst a relaxed atmosphere, delivering creative balanced dishes.

14/2 Soi Somkid, Pholen Chit Rd, Lumhini, PathumWan, Bangkok - Thailand

Nosh

Nosh is the Food & Beverage event platform which was established in Ho Chi Minh city by Chu Hospitality Company (CHC) in 2015 by hosting the very first nosh Food Week Saigon.

Madam Kew

The theme of the bar is centred around a mythical character known as Madam Kew and Saigon’s legendary hospitality.

37bis Ky Con, P. Nguyen Thai Binh, District 1

Ho Chi Minh City - Vietnam

Nineteen-11

Nineteen11 serves International & Vietnamese cuisine.

The restaurant is located in the basement of

Hanoi Opera house.

Hanoi - Vietnam

Palm Bistro

By the pool, with a scenic view of Saigon River, Palm Bistro is the place to come and chill with Asiana nd Western dishes in Thao Dien.

Ho Chi Minh City - Vietnam

Pier 17

Oyster and seafood bar with a great take on the classic lobster roll, Pier 17 is a scalable concept with a great partnership with seafood suppliers.

Ho Chi Minh City - Vietnam

Bien Dong 106

ndustrial Catering Our goal is to create a memorable dining experience by sharing our passion for Vietnamese cuisine, culture & history with professional yet friendly service.

Vietnam

The Wok

Wok and Chinese-inspired dishes, The Wok is a scalable concept launched within the Bien Dong 106 Industrial Catering Program.

Steam

If you love dumplings and bao, Steam is for you.

It is a scalable concept launched within the Bien Dong 106 Industrial Catering Program.

Bak

Norther Vietnamese cuisine is brought to you with this scalable food concept applied and developed at first for the Industrial Catering program.

Bun & Co

Bun Bo Hue, Bun Thit Nuong, Banh Canh, Pho and more ... the Bun & Co concept brings a large daily selection of famous Vietnamese noodles dishes.

Fresh

Choose a healthy option with a choice of salad, fresh fruits, juices and more with the Fresh scalable outlets.

The Kitchen

The Kitchen is a scalable concept that brings European and Western dishes to the table at a reasonnable price.

Madam Kew

The theme of the bar is centred around a mythical character known as Madam Kew and Saigon’s legendary hospitality.

37bis Ky Con, P. Nguyen Thai Binh, District 1

Ho Chi Minh City - Vietnam

Grain Cooking Studio

Anybody can cook and to demystify Vietnamese cuisine, so you will gain a new-found confidence that will make you want to cook more at home.

Ho Chi Minh City - Vietnam

BANGKOK

SAIGON

our services

Consulting services

& Business development support

PRE OPENING: CHC operates as brand creator and advisory team for the conceptualization, set up support and launching of the concept / brand

POST OPENING: CHC operates as advisory

and supportive management for a defined period after the launching / opening date

Scope of work

CHC will build up the full conceptualization and development of the concept before transferring to the partner.

CHC will operate as advisory team and create the back office structure and organization of the new restaurant concept along with supportive development such as Standard Operating Procedures

and other set up to facilitate and build up management and control.

Developments, fit outs, equipment, furniture as well as all external elements will be provided or executed by selected third parties.

Full conceptualization turn keys

- Design briefs, mood boards, etc.

- Define and prepare all SOPs

- Advise on accounting vs. operation structure

- Financials & forecasts, POS, reports, etc.

- Recruitment and training plans

- Business plans and sales activation

- Procurement: suppliers selection

- Branding: guidelines, menus, uniforms, activation, etc.

Initial analyzes

Market lookout & analyzes:

- Research the market: what is existing, what is working, what is missing, what is not working …

- Consider Equipment, Location and Design

- Select a food concept and products

- Environment, market, target customers …

- Finding and analyzing locations

- Anticipated sales volume

- Accessibility to potential customers

- Legal / licenses / restrictive ordinances

- Analyzing potential traffic

- Proximity to other businesses and competition

- Terms of the lease

- Market & competition review to challenge the concept and evaluate growth

Strategic planning

- Mission statement

- Financial set up forecasts

- Concept positioning and menu engineering

- Ongoing management requirements and expectations

- Marketing strategies and tactics

- Financial feasibility and ROI forecasts

- Design protocols and space planning limitations

- Real estate or lease considerations

Concept development

Build a fitted concept - choose a theme - define the brand:

- Analyzing space and floor plan

- Graphics, logo, descriptive collateral and refinement

- Target markets / customers and refinement

- Restaurant name and secondary descriptors

- Menu engineering and refinement

- Menu adaptations and refinement

- Price points and refinement

- Signage and refinement + third party added costs needed

- Hours of operation, meal day parts and refinement (

- Operational configuration (takeout, delivery, catering) and refinement

- Management and staff job profiles and refinement

- Industry trends for market segment and refinement

Design development

CHC to bring the key players together at the onset:

architect, general contractor, food facilities planner, interior decorator, and operations manager, as well as actively check references.

- Interior design and space plan

- Architectural (building codes and construction overview)

- Artwork, decor, specialty appointments

- Graphics, logo, signage, marketing collateral

- Tabletop (china, glass, silver)

- Contract furnishings and fixtures

- Restaurant Design Budgets

- Restaurant Design Considerations

- Brand Personality

- Brand Positioning

- Silverware

- Uniforms

- Restaurant Menu

- Refrigeration Needs

- Restaurant Design Process

- Designers - Architects: Third parties briefing and management support

SOPs, manuals and procedures

CHC is by your side to develop:

- Food & Beverage

- Branding & Marketing

- Sales strategies

- FOH manuals

- Back Office manuals

- Training manuals

- Kitchen manuals

- Safety Regulations

- HR & Hiring Employees

- Menu design and layout

- Operating & reporting forms

- Point of sale & cash reconciliation

- Credit card processing

- Fax and telephone communications

- Television, VCR, satellite, music

Specifications and construction

- Completion of the design and specifications follow up

- Budget reconciliation support

- Project completion timeline follow up

HR & organmization chart

- Develop a management organizational chart

- Job description and profile + salary & benefits for every position

- General employee handbook

Operating systems

CHC to advice on building effective operating systems and cost control disciplines to support to management accountability:

- Weekly flash reports, cover counts …

- Other support development as discussed and agreed

Young Vietnamese intern lawyer busy with work

Products and labor control advivces

- Safety, security and sanitation advices

- Cost control disciplines

- Inventory and product reconciliation

- Weekly management accountability protocols

- Purchasing and receiving guidelines

- Vendor, purveyor and supplier selection

- Operation checklists

HR and training

CHC to advice on development and set up of training at all levels.

- Training modules for all positions

- Administrative positions by function and position

- A management development program and strategy

- An evaluation and advancement program

Financials

To provide a general outline of the operating systems that will be incorporated in the business.

Operational full financial scenarios:

- Forecasts development

- Estimated traffic

- Estimated average spend

- Costs of openings and development

- COGS

- OPEX

- EBITDA

- R.O.I.

Main Office:

- Organization chart, HR / staff integration, forecasted costs

- Estimated rental plan

- Software needs, advices, costs and solutions

Financials

To provide a general outline of the operating systems that will be incorporated in the business.

Operational full financial scenarios:

- Forecasts development

- Estimated traffic

- Estimated average spend

- Costs of openings and development

- COGS

- OPEX

- EBITDA

- R.O.I.

Main Office:

- Organization chart, HR / staff integration, forecasted costs

- Estimated rental plan

- Software needs, advices, costs and solutions

CHC in the media